NGLE Cafe
Scope
Digital Strategy · Brand Identity
Year
[2026]
NGLE Cafe is a Vietnamese fusion café inspired by the refined minimalism of Japandi design. Founded through the collaboration of three brothers, the café was created as a celebration of their Vietnamese heritage and shared family roots. The name “Ngle” combines their parents’ surnames; Nguyen and Le, forming a distinctive brand identity pronounced “angle.”
Context
NGLE Cafe is a Vietnamese fusion café inspired by the refined minimalism of Japandi design. Founded through the collaboration of three brothers, the café celebrates their Vietnamese heritage and shared family roots. The name “Ngle” combines their parents’ surnames, Nguyen and Le, forming a distinctive brand identity pronounced “angle.”
Approach
I was commissioned to develop a visual identity that balances the understated sensibility of Japandi aesthetics with the personality and wordplay embedded in the name. The resulting logo features a clean, geometric sans-serif typeface, defined by an angular “N” that subtly reinforces the phonetic reference to “angle.”
An accented detail at the end of the “E” serves a dual purpose: echoing the degree symbol used in measuring angles while also referencing the tonal accent marks found in the Vietnamese language.
Outcome
The final identity bridges cultural heritage with contemporary minimalism, creating a brand that feels both personal and design-forward.
