Flower Txt
Scope
Brand Identity · Digital Presence
Year
[2026]
Flower Txt is a contemporary floristry brand that reimagines flower gifting as a form of emotional communication. Positioned at the intersection of physical and digital expression, the brand treats flowers as messages, intimate gestures that convey feeling, intention, and connection.
Blending softness with a modern, culturally aware lens, Flower Txt captures the immediacy of everyday communication while preserving the timeless sentiment behind giving flowers.
Context
Flower Txt is centred on the emotional exchange inherent in gifting flowers, positioning them not merely as physical arrangements but as vessels of sentiment. The concept frames flowers as gestures that communicate feeling, intention, and connection.
The brand explores how these exchanges exist within everyday life, emphasising the quiet but meaningful role flowers play in personal moments.
Approach
I was tasked with developing a brand identity that reflects this emotional currency while aligning with the immediacy and familiarity suggested by the name.
The resulting logo features pixel-inspired typography, subtly referencing digital communication and text messaging. This visual language captures the spontaneity of gifting flowers, akin to sending a thoughtful message in a single text.
The broader imagery focuses on intimate, everyday life moments, reinforcing the presence of flowers within personal experiences. Rather than presenting bouquets as decorative objects, the visual direction frames them as symbolic messengers carrying meaning, memory, and emotional energy.
Outcome
The final identity balances softness with modernity, translating a timeless gesture into a brand language that feels immediate, personal, and culturally relevant.
